Pay Per Click Campaign Management Tips

October 1st, 2009 admin No comments

1. How to set up AdWords campaigns

Google enables up to 25 Google AdWords campaigns. These should be set up based on your main products and/or services. If your site is to sell clothing, you might set up an individual campaign for each of the following: Men, Women, Children and Baby clothing.

2. How to set up the AdGroups

Google enables up to 2000 ad groups within each campaigns. You shouldn’t be aiming for this number however you should be running various ad groups. These could be “pants”, “dresses”, “T-Shirts”, “sandals” etc.

3. How to select which keywords to add to each ad group

You now need to add keywords to each ad group. Broad keywords can be expensive. Choose less popular or more specific keywords to reduce your PPC cost. Instead of buying the keyword “sandals” try buying “buy women’s sandals”, or “Affordable sandals”. You should be choosing closely related keywords for each ad group. The downside is that it means there is a lot of campaign management. You will need to constantly make certain that your keywords are appearing in the top three to four ads and continually adjust your bid.

3. How to set up the ads for each Adgroup

Ads for these keywords need to be closely related to the keywords you are purchasing. Try and use the keywords within the actual ad text.

Test different ads, test linking them to web pages on your website and to designated landing pages. Even when you think you have a perfect ad keep testing. There is always room for improvement.

4. Designing landing pages

Landing pages can either be web pages on your website or they can be designated landing pages. The following tips will help increase your conversion rates:

  1. The heading of the page should repeat the search term (keyword).
  2. An image always makes the page look more appealing
  3. A clear call-for-action whi ch could either be an offer to download, to purchase or to request more information. This call-for-action should be in various forms, text link, buttons and even your image should click to the form.
  4. A form on the landing page very often will create a higher conversion rate than a call-for-action linking to a separate page; however, this is something that needs to be tested as every case is individual.

Debbie Cohen-Abravanel is a Web Consultant and offers a variety of Online Marketing services including Pay Per Click Campaign Management and Search Engine Optimization.

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MLM Training : Sales People “Close” Network Marketers “Develop Leaders”

October 1st, 2009 dale No comments

Sales People “Close” Network Marketers “Develop Leaders”

As I look back on the last 30 years in the network marketing
industry, a paradigm shift that really took my business to
a new level was realizing that I was not in the sales business
but the leadership development business.

It is very important that you understand this as it relates to
recruiting new team members. Sales people close, but not
network marketing leaders.

If you have to close them into your business then you will have
to continue to sell them to do anything after they join. Nobody
has time for that.

You are looking for people that are looking for opportunity.

“A person convinced against their will is of the same opinion still”

When I first got involved in the network marketing industry I
read all of the classic sales books and made the mistake of
thinking I should attempt to close people in the business. The
bottom line is, long term this doesn’t work. You may be able
to talk them into the business but network marketing is about
more than 1 time up front comissions.

If you want to learn to close then get involved in high
commissions sales. If you want to become effective
in network marketing learn to sort through people and
find the people who are looking for opportunity.

You are looking for people whose window is open,
let me explain.

I believe that within a 365 day year everyone
has their window open at least once.

What causes their window to open?

* They don’t get the promotion they deserve

* They realize that they have a child that wants to
go to college in a couple of years.

* Their company is laying off and it is getting
closer and closer to them.

* They want to buy their first home.

and the list goes on and on. You get the idea.
Something happens in their life that causes them
to open their heart and mind and consider other
options for their financial future.

Their window may open for a few minutes, a
few days, a few weeks, and sometimes their
window opens and it stays open. They make
the DECISION to do something different.

The secret to prospecting and recruiting is to
expose your opportunity to enough people to
find those whose window is open.

The only thing you can control is how many
prospects you get your opportunity in front of
on a daily, weekly, monthly basis. You cannot
control whose window is open, and whose is not.

Yes, you can close those whose window’s are closed,
but they ultimately become a waste of your time
effort and energy.

The name of the game is sorting through people.
Amateurs try to convince, professional’s sort. Please
understand, I am not saying you
shouldn’t have a “closing question”
for lack of a better term.

I believe in a two step recruiting process.

Play One; expose a prospect to your website
or company DVD.

Play Two; Invite them to the hear the entire story
via live meeting, conference call or webinar.

After the play two event simply say “What
questions do I need to answer for you before
we get you started?”

If their window is open and they are ready to
get started they will ask a couple of questions
and then be ready to sign up.

They may have objections such as:

“I don’t have the money”

“I don’t have the time”

“I can’t sell”

etc. etc. During my free upcoming
webinar with Network Marketing Times,
I will share with you EXACTLY how to
answer every objection you ever receive
the rest of your network marketing career.

Go ahead and register right now while it is
fresh on your mind and I look
forward to being with you on
September 30th.

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I need marketing answers and quick!?

October 1st, 2009 admin No comments

Is there anyone out their willing to share their leads with me? All I need is a few of your leads, that’s all I’m asken. 50 leads or prospects would be nice. My marketing niche is mlm

DON’T BUY LEADS!!! It a waste of money and more likely than not, the prospects wouldn’t be interested in what you are selling anyway.

And what happens once you’ve used all of those up? You’ll have to buy more.

Instead of wasting time, money, and energy on purchased leads you should focus on finding your own leads.

I know, "Well if I knew how to do that, I wouldn’t have posted this question." Right?

Trust me, it’s not as complicated as you think. You just need someone to show you how.

I have two recommendations for you.

The first is reading this free ebook:

http://acolyar.the7greatliesofnetworkmarketing.com

It will give you some great insight on mlms as a whole.

The second is a complete system showing you how to market your opportunity to people who actually want to be sold. You can find it here:

http://acolyar.therenegadenetworkmarketer.com

I have read both and found them extremly useful.

I wish you the best of luck,
Amanda

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Can you put a MLM or Network Marketing Company on your resume or on a job application?

October 1st, 2009 admin No comments

I recently joined a MLM or Network Marketing company, is it possible to enlist them in your resume or Job Application paper? Thanks
PS would you recommend me putting it on or not?

To me, resumes are more about achievement than anything. In your MLM, have you achieved success?

As a business owner looking to hire you, it wouldn’t impress me much to know that you spent a couple hundred bucks to join an mlm and then lost money at it. If that were true, I might just omit that segment of history.

On the other hand, if you knocked it out of the park, that would interest me greatly. Building a successful network marketing team is no small task, and the individual who’s done so is qualified to do a number of other things too.

I don’t mean this in a snide way at all, but I’m guessing you didn’t hit it out of the park (or, you probably wouldn’t being applying for said job.) Unless you can find a way to demonstrate skill and expertise by mentioning your MLM experience, you might want to avoid it.

Mainly because you WILL run into people who see it as a negative. You don’t want to be on the defensive. Success is the surest way to avoid that… it’s hard to criticize success.

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My friend is trying to get me into being a prepaid legal services associate. Being my friend or scamming me?

October 1st, 2009 admin No comments

What does he get out of signing me up? And is this a scam to begin with?

Your friend is not trying to scam you. Most people who get into prepaid legal believe they are doing something good.

It is not a good business though. Your friend has been sucked in.

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Would Xango juice be a great way to clean Marijuana (THC) out of your system? ?

October 1st, 2009 admin No comments

I’m not talking overnight miracles, that’s just fantasy. I mean over time would the antioxidants and xanthones help speed up the process making it a lot faster than having not taken it at all?

xango has tons of antioxidants and xanthones really do help to cleanse your body, but the best way get it out is vigorous aerobic exercise

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Getting Started With An Article Submission Site

October 1st, 2009 Alexander Bass No comments

Learning how to make money from the internet can be quite simple. There are many sites and directories that will enable you to get started with article submission. In this day and age it can be very difficult to get settled into a new job. The internet has millions of people constantly looking for someone to write articles. In order to be successful, you should look into an article submission program to guide you along the way.

When you first get started with writing, you may notice that it takes a while to write a single article. Try sitting down at first and timing yourself. The average person will take around 30 minutes to complete a 500 word article.

When you first start out with writing, you might not make a lot of money. Most professional freelancers will tell you to keep your day job while you are writing. After a year or so you might be able to start working a writing job full time.

After a month or two of manually submitting articles, tally up how much you have earned. For the next two weeks, use an article submission program. From there, you can compare the totals and make your decision.

If you are simply submitting your article one by one, manually you are not maximizing profits. You need to find the right SEO web visitors. In this case, you are going to need to use an article submission program.

The main thing that you want to remember is the fact that you need more traffic in order to succeed. If you are using an article submitter to submit all of your work, think of all the traffic you could receive then!

You need to get online and start looking for a site that will provide the software for you. There is a wide variety of sites out there right now so take your time. If you have to pay a small free, make sure that you have the cash to cover it.

If you do not have a lot of money to use to invest with, you need to start saving now. If you are using free sites you can make quick cash but it will never last. If you are not sure about a program you can easily find free trials to give you a closer look.

The great thing about free trials is they truly give you a real idea about what you could be doing. Once the trial is over, you will then have the chance to buy the full version of the software. Get and inside look and see how you can benefit from all of this.

Many people tend to think that article submission is another pay of posting duplicate work. The fact is this really is not duplicate work if it is located on different sites. Take a look closely at Google and see how it can help you out.

Making money through article submission can be achieved. As long as you have the right tools to get you started, you should be successful. Take a look right now and see how you can get the right article submission software.

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Generate Your Own MLM Leads – Advertise On The MLM BlOG

October 1st, 2009 Dan Mitchell No comments

The MLM Blog is one of the most read MLM Blogs on the web and currently generates over 100,000 page views a month. And the one thing lacking in most Network Marketing businesses is exposure!

There’s limited spaces over the next few months so get in touch with us to reserve a spot.

Here’s the advertising options:
Advertorial:
Feature your business with an article on MLM Blog, helping you with long term exposure and page ranking.  There is a high likelihood that your article will also be picked up by MLM.Business-Opportunities.biz, giving your article massive exposure on two of top MLM Blogs for only $150.
If you’re interested, send your article to dan@MLMblog.net.

Banner and Button Advertising: 
MLM Blog 125 x 125 Sidepanel Ad ($250/month)
(Only 4 Positions Available Per Month)
 
250 x 250 Premium Top Banner ($750/month)
(Only 1 Position Available Per Month)

Space is limited. Get in touch now and we’ll throw in an awesome bonus. Email dan@mlmblog.net.

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Jace Hall Video Game Show: An Inspiration

September 30th, 2009 Marsa Black No comments

The Jace Hall Show is a video game show hosted by video gamer turned host Jace Hall. He is the CEO of Monolith Productions, a game developer company that has become famous for quite a number of video games. Jace Hall Show has received a plethora of praises from critic and video gamers alike. Not is this video game show showcasing a number the newest video games but it also shows clips of popular celeb interviews.

In this young Hollywood scene, a lot of fascination and focus have been put on them. By partnering with Sony Pictures Television, their visibility and popularity around the online scene has soared up astoundingly. In correlation to this, Jace Hall also owns HDfilms, and is the producer of the show as well. If you are wondering when this video game show airs, it is shown on the website Crackle.com weekly, every Thursday.

Being the Senior Vice President of Warner Brothers Interactive Entertainment in 2004, this became the stepping stone of his entire career in the video game show world. Examples of his works and video games are F.E.A.R., Justice League Heroes, Batman Begins, Harry Potter and the Goblet of Fire, Condemned: Criminal Origins, Friends: One With All The Trivia, 300: March to Glory, Happy Feet and The Matrix Online. Most of them are movies that have versions of video games and a lot of the times, the movie industry is much interested in getting video games version of their own movies.

With all the video gaming successes put aside, his biggest success and accomplishment is the Jace Hall Show. This video game show is aired on the website Crackle.com and other video sharing sites as well. This online reality show definitely became popular over the years and how has over 4 million viewers world wide. With the support Warner Brothers studios, it has reached amazing heights and have become a household name in the video game industry.

With this very unique and fresh concept on the video game show platforms, this brilliant idea of online reality show came up from Jace Hall himself. He wanted to bridge the gap between the young Hollywood and the interests in the video gaming industry. Since there are quite a number of correlations between the two, he managed to connect them fully and start this new era of video game web shows online. The show not only showcases up and coming videos but also boasts quite a lot of humor and slapstick in the shows themselves. This is clearly why this has created such a popular buzz around the world and is now on its up coming third season. This is quite an example of a vague idea that can definitely go places. In this part, Jace Hall Show has reached that popularity but it has yet to reach the top. And there is no doubt that Jace Hall and his whole team will reach that peak very soon!

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Chiropractic Social Networking and Branding

September 30th, 2009 Matthew Loop DC No comments

As a practicing chiropractor in the new online age of communication, it is vitally important to create your own brand. This means letting people know that you are out there and standing out from the DC next door. Chances are, there are other practices in your area competing for new patients locally so you need to have the edge that will make potential visitors select you when given the choice.

The most powerful for of branding that you can employ is chiropractic internet marketing using the social networking sites. You can be very creative in how you go about this task, and the more creative the better because its going to put your practice in front of and ahead of the rest.

The first thing you must do to get this campaign going is to join a number of these social media sites. You want to take it easy at first, and simply create a profile on the most powerful sites like Facebook, MySpace, LinkedIn and Twitter. If you are already a member of some of these sites in your private life, then youre off to a good start. The potential for marketing success, as you probably know and are about to discover, is amazing.

Each friend request that you send automatically sends an email to that person and they are prompted to have a look at your profile. The people you add must approve you so that you can be on their list. This means them adding you is their way of giving you permission to establish a relationship with them. This is a huge reason why social networking has become a super effective method of chiropractic marketing.

If you dont have enough time to do all this yourself, then the simplest answer is to get your CA or marketing director to stay on top of it. You dont need to do it yourself, and in fact, you have plenty of other things to focus on. Outsourcing this task allows you to focus on what matters most, and that helping people with your chiropractic skills.

Once your profile is on these sites and youre ready to go, you want to begin to softly market yourself to people in your community. You do this by making friend requests and allowing your new friends to learn more about you at your profile. Your profile should be stocked with some videos, articles, and insights that will drive your new friends to visit your website to learn more. As you begin to offer your friends special promotions and discounts on your services, theyre going to be more and more drawn to coming to your office.

Status updates allow you to let everyone know what is going on with you or the practice and what sort of help you can offer them. It is always important to be able to offer those on your friends list a little something special so that they will resonate with you and potentially become patients. Be yourself, share some personal information, and let them know that your practice can take care of their many health concerns. Since chiropractic care is known to help other ailments aside from back problems, many people will be appreciative of having this knowledge.

So, go ahead and plunge into chiropractic internet marketing with social networks. That way you can brand yourself and be the top-dog in your community fast. Doing a little every day can get you a flood of patients walking through your door and give you local celebrity status!

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